Course 1: Entrepreneurship from scratch – from idea to first sales
Description:
This course is ideal for those who are just starting out in business. It covers the entire launch cycle: from generating and testing business ideas to first sales and assessing real demand.
What you will learn:
Generating and selecting business ideas: which niches are relevant today, how to distinguish a potentially profitable idea from a hopeless one.
Demand testing: basic principles of Customer Development, conducting interviews, analyzing feedback.
Creating an MVP: how to assemble a minimum viable product without unnecessary costs.
First sale: how to test a hypothesis on a solvent audience, get real orders and reviews.
Financial model: basics of unit economics, calculating the break-even point, minimum business plan.
Who is it for: aspiring entrepreneurs, freelancers, specialists who want to turn their skills into a business.
Course 2: Business systematization – from chaos to a manageable structure
Description:
The course is designed for business owners who have already started making money, but feel a lack of system. It will help to bring order to processes, team and accounting, reduce the operational load and get out of the role of “everything-controlling owner”.
What you will learn:
Process structuring: business processes, checklists, regulations – how to create, automate and implement.
Team management: hiring, delegation, motivation, KPI – how to build an effective team.
Financial accounting: management accounting, P&L, cash flow, project reporting.
Working with clients: CRM systems, sales scripts, service quality control.
Personal efficiency of the owner: time management, the role of the owner in the business, getting out of the operational system.
Who is it for: entrepreneurs who already have an existing business with a turnover of 100 thousand rubles per month and who want to reach a new level.
Course 3: Scaling a business – growth, branches, new markets
Description:
The course is aimed at entrepreneurs who want to scale their business: increase turnover, expand to other cities or launch additional areas. The training is based on cases and models applicable to small and medium businesses.
What you will learn:
Scalable business models: which niches and approaches can be scaled and which cannot.
Financial modeling of growth: how to predict expenses, profits, investments and payback periods.
Franchising and branches: pros and cons of models, legal nuances, launching an affiliate network.
Marketing for scale: increasing the advertising budget, testing hypotheses, expanding attraction channels.
Team structure during growth: linear and matrix structures, middle management, distribution of responsibility.
Who is it for: owners of an existing business with stable sales who want to grow and scale without losing quality and control.